Rolland is committed to being an ecological leader in the pulp and paper industry. We work with our wood fiber suppliers and Canopy to promote ecopaper development, sustainable forest management, endangered forest protection and responsible environmental practices.

Rolland supports pulp and paper production with 30% to 100% post-consumer waste content, and wood fiber not sourced in endangered forests or Intact Forest Landscape locations like Boreal.

We operate the only paper mill in North America fueled mainly by biogas energy from a local landfill. This keeps our carbon dioxide emissions at industry low levels, so we are doing our part to limit climate change. We’re leading the drive toward truly sustainable manufacturing – better for the environment, for business and for society at large.

The following principles apply to all paper produced by Rolland. Our procurement policy addresses the entire paper lifecycle, and supports principles that result in long-term environmental, social and economic benefits.

Recycled Content Use

Recycled Content Use

Using recycled fiber reduces overall pressure on forests and other important natural resources, especially when fibers from post-consumer waste are used in paper production. That’s why Rolland will:

  • Continue to lead in producing paper with high-recycled content.
  • Support regulation to improve the infrastructure for paper and fiber recovery. Such measures are essential to continue increasing the recycled content of our papers.
  • Maximize the overall production and sales of 100% recycled content papers across all paper grades manufactured by Rolland within 3-5 years.
Pollution Prevention

Pollution Prevention

Paper manufacturing is a resource-intensive process that impacts overall environmental quality. That’s why Rolland will:

  • Use chlorine-free bleaching technologies.
  • Purchase fiber only from suppliers that meet or exceed legal environmental performance requirements for air and water pollution control.
  • Monitor and reduce overall emissions by adopting the latest technologies and practices to minimize pollution.
Reducing Carbon

Reduce Carbon Footprint

Recognizing the importance of forests as carbon-rich resources, Rolland will:

  • Support initiatives that advance forest conservation by encouraging suppliers to avoid harvesting these carbon-rich areas, and by giving preference to those that use effective strategies to actively reduce their greenhouse gas footprint.
  • Maximize the use of other low carbon footprint fiber options such as recycled content and biogas energy.
  • Measure and report on carbon footprint for paper production.
  • Continue to lead on non-forest fiber derived from renewable energy technologies at all mills (e.g. wind, biogas).
  • Increase energy efficiency at mills and report our progress every 3 years.
  • Explore other business areas where carbon reduction strategies can be implemented, including improvements in paper basis weights.

Protecting biodiversity and ecosystems

Virgin fiber for paper production is sourced from well-managed forests, and land management practices are in place to ensure the conservation and protection of natural resources.

Increase paper efficiency

Rolland is committed to more efficient paper usage, including efforts to reduce transit, distribution, circulation, and miscellaneous waste. We will promote continuous technical advances in paperweight reduction, and fiber use efficiency to minimize process waste.

Virgin wood fiber sourcing

Rolland will lead efforts to adopt environmentally and socially responsible practices to ensure virgin fiber used in paper production is sourced from well-managed forests, and that land use choices and management practices contribute to the conservation of natural resources. We will influence our virgin wood fiber suppliers to use environmentally responsible practices.

To conserve Endangered Forests, Intact Forest Landscapes and the Protection of Biodiversity and Ecosystems, Rolland will:

  • Assess our virgin fiber usage, and work to eliminate by 2018 sourcing from controversial endangered species habitats and ancient and endangered areas. We will work with our pulp suppliers to phase out controversial sources, and use only FSC virgin fiber from these forest areas.
  • Work with Canopy and our suppliers to support collaborative and visionary solutions that protect remaining ancient and endangered forests.

Forest Certification

Where virgin fiber is required, Rolland will give purchasing preference to fiber originating from Forest Stewardship Council (FSC) certified operations.


Illegal Logging

Rolland is committed to working with its wood fiber suppliers and other stakeholders to ensure illegally sourced fibers are not used to manufacture Rolland papers.

Alternative fiber development

With more than 50% of Canadian forests being logged for pulp and paper products, diversifying fiber sources with agricultural residues that are otherwise burned or landfilled alleviates some pressures on our forest ecosystems. Rolland will:

  • Support Canopy’s development of agricultural residues and fibers as a commercially viable fiber source for paper, and keep abreast of new advancements and potential opportunities in this area.
  • Actively research and develop commercial pulp and paper production from alternative fiber sources where appropriate.


When it comes to sustainability, there’s more to environmental leadership than just reducing CO2. That’s why Rolland has stepped up and conducted the most rigorous and transparent Life Cycle Assessment ever from a fine paper manufacturer in North America. The results? Rolland Enviro has been proven to have the smallest environmental footprint when compared to average virgin and 100% recycled papers.


This analysis of our products’ environmental impact is more extensive and transparent than any study published by a fine paper company in North America.

The paper you use has an impact on the environment. For the sake of our planet, we want to communicate our findings so you can understand how to reduce your own organization’s environmental impact.